The future is “hybrid”, and the art world is no exception. While the learning curve has been steep and there is still so much left to learn, I have finally come to embrace all the virtual art world has to offer.
Online viewing rooms are not here to replace gallery shows and art fairs, as was the fear, they are here to supplement them; enhance the experience. I attended this year in more online fairs, virtual tours, online zoom meetings and talks with artists from across the globe than ever before and have learned a great deal. These interactions have felt at time both personal and insightful.
Yet, this will never fully replace the immediate gut reaction you get from seeing art in person; from being surrounded by art. Hybrid it is. Let’s embrace it!
This coming May, I look forward to attending Frieze New York in person at the Shed. This will be my first IRL fair in over a year. I am thrilled as fairs offer a unique opportunity to see art. But I also look forward to the expanded online programming that will run in parallel with the fair.
While digital innovation helped the art market fare surprisingly well during the pandemic, it is how digital innovation is put to the service of the art world that is the key to success.
I invite you to read my newsletter in hopes you will feel inspired to go see art and take advantage of all that the virtual art world has to offer.
I hope you will discover art and artists that resonate with you; works that pick your interest and inspire you.
For all inquiries contact me at estelle@partnerinart.com. I look forward to talking to you!
Warmly,
Estelle
